Why Non-Profits Should Hire a Freelancer Experienced with WordPress and Fundraising Tools

Running a non-profit takes passion, strategy, and the right digital tools to turn community support into meaningful impact. Yet, many organizations struggle to connect their storytelling, fundraising, and web presence in a way that feels seamless and authentic. Hiring a freelancer who understands WordPress and modern fundraising platforms can make all the difference.

Building a Community, Not Just a Website

A great non-profit website is more than a place to accept donations. It should be a living space for stories, updates, and community connection. A freelancer who has experience building and nurturing online communities knows how to transform your website into a hub where supporters feel seen and valued.
From featuring member stories to creating spaces for volunteers and donors to connect, this kind of expertise ensures your site inspires action, not just awareness.

Seamless Fundraising Integration

Tools such as CanadaHelps, OneCause, and GIVE are powerful, but only when they are implemented with care and strategy. An experienced freelancer can ensure these platforms integrate smoothly with your WordPress site so that your donation process is easy, secure, and consistent with your brand.
That means no clunky redirects, no lost data, and no missed opportunities. Whether you are running peer-to-peer campaigns, silent auctions, or monthly giving programs, a freelancer who understands the full ecosystem can make sure every click supports your mission.

Cost-Effective Expertise

Hiring a full-time web developer or digital strategist can be expensive, especially for smaller non-profits. A freelancer offers flexibility by providing the expertise you need when you need it, without adding long-term overhead costs.
Freelancers often work with a variety of organizations, which means they bring a broad perspective and creative ideas drawn from real-world experience with similar missions and audiences.

Tailored Solutions for Unique Missions

No two non-profits are alike. The best freelancers take time to understand your organization’s values, goals, and audience before recommending tools or features. They know how to align your storytelling with your donation flow, design calls to action that encourage giving, and ensure your website reflects your community’s voice.

Turning Technology Into Storytelling

Technology should support your story, not overshadow it. A freelancer who understands both community-building and fundraising technology can help you weave your members’ voices into every campaign, making your website a true reflection of your impact.
When your audience connects emotionally with the stories you share, your fundraising tools become far more powerful.

Below are some fundraising platforms that I have experience with.

One Cause Peer to Peer Fundraising This platform offers simple embedding options, customizable donation forms, and real-time progress tracking. However if your developer is not familiar with this tool, then the experience will not be seemless. I have experience completely skinning campaigns using CSS within OneCause to ensure that user’s have a seemless experience from their website to the fundraising tool. have set up full campaigns and events within this platform.

Canada Helps This platform offers embed options and linked forms. One cannot do much within the Canada Helps plaform to customize the forms so what I often do is I build separate forms for each type of fundraising (donate now, donate securites, ecards etc) and I will embed them on the client’s website with design elements and branding surrounding the form.

In Summary

Hiring a freelancer with experience in WordPress, community storytelling, and fundraising integrations helps your non-profit grow its reach, increase donations, and strengthen the sense of belonging among your supporters, all while saving time and resources.